Great article, James, and something everyone should consider. Creativity is, to some extent, genetic (as you pointed out). But it’s also a learned process, a continual interest in what you can achieve. This idea today that we can buy just about everything (including creativity) with an app is leading us to what I call “slug mentality.” I had a friend who bought everything — I mean everything. He was a Mensa, a marathon runner, a corporate dynamo. Despite his energy (and a good-sized brain), he bought everything. He ended his days (died in his mid-sixties) practically stuck to his chair playing computer games. Oh, he was good, good reflexes, good cognitive skills. But, in the end, he left nothing. No real achievement, nothing tangible with his name on it. Creativity is essentially what we give back. It shows we’ve been on this earth, analyzed it, produced something that showed we grew as individuals. What a shame, seeing all these people with their noses buried in their smartphones, going home to do the same thing on their laptops. If only they knew what they were missing!