Having worked in the pharmaceutical industry (advertising side) for over twenty years, I can give one little insight, Elizabeth. Back in the early nineties, Merck was considered the most ethical company going. They were a tough company to deal with because they were so ethical. Then along came “the little blue pill.” In a matter of a few short years, pharmaceutical companies started saying, “Hey, why are we spending billions on medical research, developing new treatments and cures that may — or may not — come to fruition?” With that, these companies turned to the money-making drugs, the “little blue pills” which were just lousy blood pressure medications. ED changed the whole landscape. It turned ethical into monetary grabs, and even companies like Merck took on new leadership that tossed ethical in the garbage. Everything we’re seeing today — and you’re absolutely right in your observations — came because of this “little blue pill.” Were there handouts before this? Were doctors taking free vacations and other “incentives”? Yes, of course. But the real larceny we see today is directly related to that “little blue pill.” Follow the money and you’ll find boners.

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I did a poor imitation of Don Draper for 40 years before writing my first novel. I'm currently in the final stages of a children's book. Lucky me.

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