I made the mistake of believing numbers. I believed Facebook’s numbers, LinkedIn’s numbers — just about all the numbers. I wrote blogs and articles and posts and comments. Everyone asked for more. I thought, “Hey, they’re paying attention, they’ll buy my book.” Then I discovered less than one percent of people were seeing what I’d written. All because social media sites only wanted one percent to notice me. They wanted me “on the hook.” Nobody was seeing my book so nobody was buying my book. I could have done better with a sandwich board standing on the side of the street. My publisher said “Keep using social media.” I was contractually obligated. So I’ve kept it up with no increase in sales. So much for stats. I think I’ll try the sandwich board.