Plant-based alternatives do have their pluses and minuses, but surely we’re on the right track. I agree large tracts of soy fields could be a problem in fragile environments like the Amazon. That said, soybeans grow in a large variety of climates, and if they’re replacing meat, that leaves millions of acres of grazing lands with minimal impact (if done right). Education is obviously needed—not to TELL people they need alternatives to beef—but to show a vast variety of recipes that can make delicious, nutritious dishes. Inevitably, taste remains the most important factor in conversion. If we can manage and achieve that, the move towards plant-based alternatives should be easier, and those who make these products stand to profit. We should also think of this in export terms. If we can solve the taste aspect of meat alternatives, the markets will expand worldwide. This is a good thing. Why just export soy when we can produce soy products superior to other countries. It makes good business sense as well as good health sense. It’s a win/win.