Sorry, Gigi, I didn’t mean to plagiarize you. The title actually comes from a night 38 years ago when I was working late on the Ford account. An account guy came downstairs and told us we had to do three more ads for the following morning. I said to him, “You can lead a horse to water, but you can’t make it scuba dive.” He told me to stop being funny and get back to work. I sent the following ad up to him an hour later: “With a new Ford pickup you can handle any rut, like a big jackrabbit with a thistle in its butt.” This was rejected for reasons that are still unclear, so I sent him the following: “What the fuck, buy a truck.” It was a long night.