Thanks, Simon. Appreciate the comment. I think the use of “F**k” in headlines attracts those who need a little shock value, whether it exists in the content or not. Usually these writers burn themselves out in the headline, much the way circus posters did when they didn’t have big enough elephants. As P.T. Barnum once said: “A fool and his money are soon parted” which exists on social media even when no money is involved. All writing is a form of intrigue. Better to make your promises intriquing rather than shocking, unless your post is really about “f**king,” in which case, I’d still build up to it rather than give it all away off the top. Nothing lets a reader down more than “premature ejaculation” of the literary kind. Thanks again.