How To Get Rich Being Quiet.
Why successful people aren’t afraid to turn it off.
“It is the quiet, plodding ones who win in the lifelong race.” Robert Service
We’ve come a long way since 1958 when David Ogilvy, the great advertising pioneer, sold us on the genius of quiet:
“At 60 miles an hour the loudest nose in this new Rolls-Royce comes from the electric clock.”
Forget that in 1958, we didn’t have the technology or connectivity we have today. Forget that it wasn’t even his line (he took it from the Technical Editor’s write-up in The Motor). What Ogilvy expressed was a concept that was truly revolutionary at the time (at least in advertising): Successful people like quiet.
Turning it all off.
For the most part, success is a cerebral business where ideas are born more out of solitude than playing Grand Theft Auto. We don’t all thrive on solitude, but certainly more innovations have been realized in quiet rooms than at Oktoberfests.
Introverts vs. Extroverts.
This gets argued about all the time, particularly by psychologists and authors who either love solitude or hate it. An interesting slinging match took place between Susan Cain (author of Quiet: The Power of Introverts in a World That Can’t Stop Thinking)…