This is all very warm and fuzzy, Nicolas, but I’ve worked with Millennials and taught Millennials. As much as I’m all in favor of being supportive, encouraging, etc., what motivates ANYONE is “expectation.” As a young copywriter in my early twenties, I was simply put in front of a typewriter and told to write 18 commercials (60 sec). Every day I wrote 18 commercials. I was in a room with five other copywriters doing the same. When I say “expectation,” I mean this is a world of expectation, deadlines, costs, etc. I’m not being hard or unsympathetic. I’m being a realist. We can’t hide the truth from Millennials. We’re moving targets, we’re cogs in the wheel. We’ll only know what we can do if we’re PUSHED. The rest is nonsense.

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I did a poor imitation of Don Draper for 40 years before writing my first novel. I'm currently in the final stages of a children's book. Lucky me.

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