We Don’t Buy Ugly.

Are we really so shallow, we’ll buy anything that looks or sounds good? Corporations believe it. So do politicians. But do you?

Courtesy of Dreamstime

It looked atrocious. As one GM executive, Bob Lutz, famously said, it reminded him of “an angry kitchen appliance.”

Remember the Aztek? It was introduced in 2001 by Pontiac as the mid-sized crossover for Gen Xers. It looked atrocious. As one GM executive, Bob Lutz, famously said, it reminded him of “an angry kitchen appliance.”

Networks only introduce “new” when one show essentially wears out its welcome.

Visual appeal allows for all kinds of lies. Everything becomes an attractive outer shell with ominous inside ingredients. We’re not even shocked when supermarkets pour blood on older meat. If it looks good, it must be good.

I did a poor imitation of Don Draper for 40 years before writing my first novel. I'm currently in the final stages of a children's book. Lucky me.

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