Yes, Big Pharma will be able to fall back on the fact that FDA is supposed to be a strict regulatory arm. I worked in the industry for 25 years, and it would have been hard to intentionally addict people (we’re talking about intend to deceive, meaning deceive doctors, since opioids don’t don’t go out the door the way cigarettes do). Cigarette manufacturers intentionally made cigarettes addictive—and still do with additives. They never figured they’d be charged, and obviously 368 billion is a big load of money. But again, it’s direct to consumer while opioids aren’t, and Big Pharma will keep reminding people (especially in court) that there’s a whole healthcare apparatus between them and consumers (patients). They’ll also use the argument that it’s the patient, going back again and again to the doctor, saying they’re still in pain, possibly scared, possibly exaggerating. Believe me, that’s built into this scenario and the courts will have a hard time dispelling this side of the argument.

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I did a poor imitation of Don Draper for 40 years before writing my first novel. I'm currently in the final stages of a children's book. Lucky me.

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