You Can’t Sell Insincerity.

Eventually, even dead-eyed fools can figure out they’ve been duped.

Courtesy of Dreamstime.

“I can sell sincerity because that’s the way I am.” John Wayne

I worked for a guy once who helped launch Wisk’s “Ring around the collar.” His name was Don, and if you aren’t familiar with this campaign, look it up. It’ll drive you crazy, but it sold a lot of Wisk. You try…