You’ve taken a very long time to essentially say creative has lost its way. As creatives, we didn’t lose our way. It was lost for us by management deciding creative “isn’t all that important.” I’ve seen 38 years of advertising, and nothing today resembles the industry I joined back in the seventies. A few years ago, I took a contract at JWT (an agency I was part of back in the seventies and eighties). What I saw this time around was ridiculous. They put me in an area that used to be a secretarial pool. The amount of talking, discussion, silly bravado around me made working almost impossible. Meeting after meeting disseminated, analyzed and deconstructed every piece of creative until it wasn’t worth presenting anymore. Nobody was excited except some young account executives who did an internal presentation that could have been done in high school. It was embarrassing. Everything about it was embarrassing, from the standard 6 x 8 stalls to the constant innocuous memos, to the high-ranking so-called strategists who were the most ignorant individuals I’ve ever met. I put a flower on the grave of JWT, as I have for all WPP agencies. What a sad excuse, what a death.

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I did a poor imitation of Don Draper for 40 years before writing my first novel. I'm currently in the final stages of a children's book. Lucky me.

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